Amplify ETFs ended 2025 with a 70% surge in assets under management, outperforming the broader U.S. ETF industry with a diverse lineup of thematic and income-focused funds, highlighted by record AUM and industry recognition.
According to ETF Trends, Amplify ETFs closed 2025 with a markedly stronger growth trajectory than the broader U.S. ETF industry, expanding its lineup to 39 funds and increasing assets under management to $17 billion. That represented a 70% rise from $10 billion a year earlier, well above the industry’s roughly 30% expansion as U.S. ETFs reached a record $13 trillion in total AUM on $1.5 trillion of net annual inflows and about 1,110 new product launches.
Amplify’s advance reflected a blend of thematic winners and income-focused strategies that together attracted sizeable advisor demand. “Amplify has a broad suite of ETFs that appealed to investors in 2025 and that were positioned to tap into popular investment strategies. It is exciting to watch their growth,” Todd Rosenbluth, head of research at VettaFi, told ETF Trends.
Thematic performance leaders
Several of Amplify’s thematic products were among the year’s top performers. The Amplify Junior Silver Miners ETF (SILJ) stood out after a strong rebound in precious metals: ETF.com placed SILJ among the best-performing ETFs of 2025, reporting gains in the high‑60s to low‑70s percentage range for the year. Other standout thematic funds included the Amplify Blockchain Technology ETF (BLOK), the Amplify AI Value Chain ETF (AIVC), the Amplify Lithium & Battery Technology ETF (BATT) and the Amplify Video Game Tech ETF (GAMR). A GlobeNewswire announcement reiterated Amplify’s prominence in crypto-linked products, noting the firm was named “Best Crypto-Linked ETF Issuer 2025” by ETF Express, a recognition that underscores the firm’s early entry and continued activity in digital-assets-linked equity strategies.
Income strategies fuelled flows
While thematic funds delivered headline returns, Amplify’s income suite accounted for much of the net asset accumulation. The Amplify CWP Enhanced Dividend Income ETF (DIVO) remained a core advisor holding for yield and risk-managed equity exposure, while funds such as the Amplify CWP Growth & Income ETF (QDVO), the Amplify International Enhanced Dividend Income ETF (IDVO) and the Amplify High Income ETF (YYY) also posted strong inflows. According to ETF Trends, total net flows for Amplify reached $4 billion in 2025, illustrating the firm’s ability to capture assets across different market cycles by offering both growth-orientated and defensive income exposures.
Company milestones and consolidation
Amplify’s rise follows a period of strategic expansion. A GlobeNewswire release recalled the firm’s 2024 acquisition of assets from ETF Managers Group that helped push AUM toward $9.1 billion across 31 ETFs. Subsequent company announcements recorded further thresholds: a January 2025 GlobeNewswire statement marked the crossing of $10 billion in AUM and later releases in 2025 reported AUM surpassing $14 billion ahead of the year‑end tally of $17 billion cited by ETF Trends. Those disclosures, issued by the company, frame Amplify’s growth as the result of portfolio breadth, product launches and distribution traction; editorially, those claims are presented as company statements.
Conflicts and indexing relationships
Industry disclosures note that VettaFi LLC serves as the index provider for BLOK, BATT and GAMR and receives an index licensing fee, while stating that those indexes are not issued, sponsored, endorsed or sold by VettaFi, which has no obligation or liability for the ETFs’ issuance or administration. That commercial relationship is relevant when assessing endorsements and performance comparisons within the digital-assets and thematic ETF sub-sectors.
What the trends suggest
Industry data and issuer statements together indicate a broader dynamic in 2025: large-scale inflows into the ETF wrapper continued, but sponsors that combined timely thematic exposures with durable income products were especially effective at winning advisor allocations. Amplify’s mix , thematic funds that delivered outsized returns alongside established income strategies , helped it capture flows at a rate that more than doubled the industry average growth percentage for the year.
As investor appetite for niche exposures, digital‑assets-related equities and yield-seeking strategies persists, Amplify’s 2025 performance will be watched closely by peers and advisers alike. The firm’s award for crypto-linked issuance and its string of AUM milestones provide both independent recognition and company-provided evidence of momentum; together, they illustrate how a smaller, nimble sponsor can expand rapidly in a year characterised by record industry-wide inflows and prolific product launches.
- https://www.etftrends.com/thematic-investing-content-hub/amplify-etfs-outpaces-industry-growth-70-aum-jump-2025/ – Please view link – unable to able to access data
- https://www.etf.com/sections/features/10-best-performing-etfs-2025 – An article from ETF.com highlighting the top-performing ETFs of 2025, including the Amplify Junior Silver Miners ETF (SILJ), which posted a gain of 69–72% during the year. The piece discusses the resurgence in precious metals demand and the performance of silver mining ETFs, positioning SILJ among the leading funds in its category.
- https://www.globenewswire.com/news-release/2025/11/06/3182370/0/en/Amplify-ETFs-Named-Best-Crypto-Linked-ETF-Issuer-2025-by-ETF-Express.html – A press release from GlobeNewswire announcing that Amplify ETFs was named ‘Best Crypto-Linked ETF Issuer 2025’ by ETF Express. The recognition underscores Amplify’s pioneering role in the digital assets ETF landscape, highlighting the firm’s early entry into the market and its continued contributions to the evolving sector.
- https://www.globenewswire.com/news-release/2024/01/29/2818688/0/en/Amplify-ETFs-Completes-Acquisition-to-Reach-9-1-Billion-AUM-Across-31-ETFs.html – A press release from GlobeNewswire detailing Amplify ETFs’ completion of an acquisition that increased its assets under management (AUM) to $9.1 billion across 31 ETFs. The acquisition of ETF Managers Group’s assets, totaling over $3.7 billion, marks a significant expansion for Amplify ETFs in the ETF industry.
- https://www.globenewswire.com/news-release/2025/01/16/3010681/0/en/Amplify-ETFs-Achieves-Landmark-10-Billion-in-Assets-Under-Management.html – A press release from GlobeNewswire announcing that Amplify ETFs surpassed $10 billion in assets under management, positioning the firm among the top 30 ETF sponsors by revenue. The release highlights the strategic growth, innovative offerings, and new talent that contributed to this milestone.
- https://www.globenewswire.com/news-release/2025/09/10/468680595/ – A news release from PR.com detailing Amplify ETFs surpassing $14 billion in assets under management. The release discusses the firm’s thematic growth products, including the Amplify Junior Silver Miners ETF (SILJ), which has been an impressive performer, returning 82.54% year-to-date as of August 31, 2025.
- https://www.globenewswire.com/news-release/2025/11/06/3182370/0/en/Amplify-ETFs-Named-Best-Crypto-Linked-ETF-Issuer-2025-by-ETF-Express.html – A press release from GlobeNewswire announcing that Amplify ETFs was named ‘Best Crypto-Linked ETF Issuer 2025’ by ETF Express. The recognition underscores Amplify’s pioneering role in the digital assets ETF landscape, highlighting the firm’s early entry into the market and its continued contributions to the evolving sector.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The article reports on Amplify ETFs’ performance in 2025, with a publication date of January 21, 2026. The latest available data indicates that Amplify ETFs surpassed $14 billion in assets under management (AUM) as of August 31, 2025. ([blog.amplifyetfs.com](https://blog.amplifyetfs.com/news/amplify-etfs-surpasses-14-billion-in-aum?utm_source=openai)) The article cites a 70% increase in AUM from $10 billion to $17 billion in 2025, which aligns with the reported growth trajectory. However, the specific figures mentioned in the article are not independently verifiable from the provided sources. The article appears to be based on a press release from ETF Trends, which may limit its freshness score. The lack of independent verification for some claims raises concerns about the article’s originality and potential recycling of content. The absence of direct quotes from external sources further limits the ability to assess the freshness and originality of the content.
Quotes check
Score:
5
Notes:
The article includes a quote from Todd Rosenbluth, head of research at VettaFi: “Amplify has a broad suite of ETFs that appealed to investors in 2025 and that were positioned to tap into popular investment strategies. It is exciting to watch their growth.” This quote is not independently verifiable from the provided sources. The lack of verifiable quotes raises concerns about the authenticity and reliability of the information presented.
Source reliability
Score:
6
Notes:
The article is published on ETF Trends, a platform that aggregates content from various sources. The reliance on a press release from ETF Trends and the absence of independent verification for some claims suggest potential issues with source reliability. The lack of citations to reputable news organizations or independent sources further diminishes the credibility of the article.
Plausability check
Score:
7
Notes:
The reported 70% increase in AUM from $10 billion to $17 billion in 2025 is plausible, given the overall growth in the U.S. ETF industry. However, the absence of independent verification for some claims and the reliance on a press release raise questions about the accuracy and reliability of the information presented. The lack of supporting details from other reputable outlets further diminishes the plausibility of the claims.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The article presents information about Amplify ETFs’ performance in 2025, including a reported 70% increase in assets under management. However, the reliance on a press release from ETF Trends, the lack of independent verification for some claims, and the absence of direct quotes from external sources raise significant concerns about the freshness, originality, and reliability of the content. The absence of supporting details from other reputable outlets further diminishes the credibility of the claims. Given these issues, the article does not meet the necessary standards for publication.