Despite economic uncertainties, CBRE’s 2026 investor survey reveals a surge in capital deployment plans, driven by stabilising prices and interest rates, with multifamily assets leading the demand.
CBRE’s latest investor survey paints a cautiously upbeat picture for the U.S. commercial property market in 2026, with a large majority of institutions and private investors signalling plans to deploy fresh capital as pricing and financing conditions show signs of stabilising.
According to CBRE’s 2026 North America Investor Intentions Survey, 95 percent of respondents plan to buy as much or more commercial real estate in 2026 than they did a year earlier, and 55 percent say they will raise their real estate allocations, up from 48 percent in 2025. The firm’s public materials also highlight a sizeable cohort of investors who expect interest-rate stabilisation and potential declines in debt costs to underpin renewed activity. According to CBRE’s insights page, a separate datapoint indicated that 74 percent of investors intend to purchase more assets in 2026 than in the prior year, underscoring broad, if variably measured, appetite to expand portfolios.
“Investors are approaching 2026 with optimism about the continued recovery of commercial real estate, even as they navigate political uncertainties affecting the broader economy,” said Tommy Lee, president and co-head of capital markets, U.S. & Canada, for CBRE. “Despite these challenges, stabilizing debt costs and attractive entry points for pricing are driving investor confidence, as many see this as an opportunity to secure high-quality assets and position themselves for long-term growth.”
Geographic preferences remain tilted toward established and fast-growing markets. Dallas retains its position as the most attractive U.S. market for the fifth straight year, followed by Atlanta and San Francisco. CBRE’s reporting notes that the San Francisco Bay Area climbed six places to reach third position, while Atlanta moved up two spots. New entrants to the top 10 include Charlotte, Nashville, Tampa and Seattle, reflecting investor interest in high-growth Sun Belt metros alongside selective plays in gateway cities trading at discounts.
Multifamily assets dominate demand, with 74 percent of U.S. investors targeting that sector. Industrial and logistics rank second, pursued by 37 percent of investors, followed by retail at 27 percent and office at 16 percent. Interest in alternative asset classes such as self-storage, land, industrial outdoor storage, cold-storage and healthcare is present but limited, with roughly 11 percent of respondents signalling interest in alternatives as many favour repriced opportunities in traditional sectors.
Risk appetite is skewing toward moderate-return strategies. Two-thirds of investors prefer value-add or core-plus approaches, while core allocations have grown modestly. Appetite for opportunistic, distressed and pure debt plays has waned, the survey shows, as managers seek steadier risk-return profiles amid an evolving cycle.
Financing behaviour reflects a desire for continuity and caution. More than 70 percent of investors expect to keep debt-to-equity ratios broadly unchanged from last year, and nearly half indicate they would tolerate a year of negative leverage if necessary. Key headwinds named by respondents include uncertainty over the future direction of interest rates and the prospect of smaller refinanced loans due to lower capital values. Nevertheless, mezzanine financing, mortgage financing and secured loans remain areas of investor interest as ways to access or intermediate risk.
CBRE framed the findings within its broader research and advisory offerings, pointing to data-led platforms that aim to help investors calibrate allocations and source opportunities. Industry commentary accompanying the release emphasises a bifurcated strategy: chasing growth in Sun Belt markets while hunting for value in gateway cities where pricing dislocation persists.
Taken together, the survey suggests investors are preparing to re-engage the market in 2026, favouring high-quality assets and moderate-risk strategies while remaining attentive to financing risks and macroeconomic uncertainty.
- https://lodgingmagazine.com/cbre-investors-planning-to-allocate-more-capital-into-u-s-commercial-real-estate-market-in-2026/ – Please view link – unable to able to access data
- https://www.cbre.com/insights/reports/2026-north-american-investor-intentions-survey – CBRE’s 2026 North America Investor Intentions Survey reveals that 74% of commercial real estate investors plan to purchase more assets in 2026 than in the previous year. The survey highlights that Dallas, Atlanta, and San Francisco are the top three most attractive markets for U.S. investors. Additionally, 97% of investors intend to maintain or increase their real estate allocations, citing stabilising interest rates and potential decreases in debt costs as key factors driving this optimism. The report also notes that multifamily properties remain the most sought-after asset class, with 74% of U.S. investors targeting this sector.
- https://www.cbre.com/press-releases/investors-set-to-deploy-more-capital-in-2026-as-us-commercial-real-estate-market-stabilizes – According to CBRE’s 2026 North America Investor Intentions Survey, 95% of investors plan to purchase as much or more commercial real estate assets in 2026 compared to the previous year. This growth is supported by additional capital, with 55% of investors intending to increase their capital allocation to real estate, up from 48% in 2025. The survey also identifies Dallas, Atlanta, and San Francisco as the top three most attractive markets for U.S. investors, with new entrants including Charlotte, Nashville, Tampa, and Seattle.
- https://www.cbre.com/press-releases/san-francisco-bay-area-among-top-targets-commercial-real-estate-investment-2026-cbre-survey-finds – CBRE’s 2026 North America Investor Intentions Survey indicates that the San Francisco Bay Area has risen six spots to become the third most attractive market for U.S. investors. The survey highlights that investors are balancing opportunities in high-growth Sun Belt markets with discounted opportunities in gateway cities. Dallas remains the top market for investment for the fifth consecutive year, followed by Atlanta and San Francisco. New entrants to the top 10 include Charlotte, Nashville, Tampa, and Seattle.
- https://www.cbre.com/press-releases/atlanta-among-top-targets-for-commercial-real-estate-investment-in-2026-cbre-survey-finds – CBRE’s 2026 North America Investor Intentions Survey reveals that Atlanta has risen two spots to become the second most attractive market for U.S. investors. The survey notes that investors are focusing on high-growth Sun Belt markets while also seeking discounted opportunities in gateway cities. Dallas remains the top market for investment for the fifth consecutive year, followed by Atlanta and San Francisco. New entrants to the top 10 include Charlotte, Nashville, Tampa, and Seattle.
- https://www.cbre.com/insights/intelligent-investment – CBRE’s ‘Intelligent Investment’ platform offers expert perspectives to optimise real estate investment strategies. The platform combines comprehensive data with in-depth capital markets expertise across geographies and property types. It features reports such as the 2026 North America Investor Intentions Survey, which provides data-led insights for confident investment decisions. The platform also includes articles like ‘Fortune Will Favor the Bold’, discussing the positive outlook for commercial real estate in 2026, and briefs like ‘Expansions by Large Occupiers Dominate Top 100 Office Leases of 2025’, highlighting trends in office space demand.
- https://newslink.mba.org/cmf-newslinks/2026/february//investors-set-to-deploy-more-capital-as-cre-market-stabilizes-cbre/ – An article from MBA Newslink discusses CBRE’s 2026 North America Investor Intentions Survey, highlighting that 95% of investors plan to buy as much or more commercial real estate assets in 2026 compared to the previous year. The survey also notes that 55% of investors intend to increase their capital allocation to real estate, up from 48% in 2025. The article emphasises that this growth is supported by stabilising pricing expectations, improved fundamentals, and optimism about declining debt costs.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The article references CBRE’s 2026 North America Investor Intentions Survey, which was released on January 29, 2026. ([cbre.com](https://www.cbre.com/insights/reports/2026-north-american-investor-intentions-survey?utm_source=openai)) The article was published on February 2, 2026, indicating timely reporting. However, the article’s content closely mirrors CBRE’s official press release from the same date, suggesting a reliance on a single source. ([cbre.com](https://www.cbre.com/press-releases/investors-set-to-deploy-more-capital-in-2026-as-us-commercial-real-estate-market-stabilizes?utm_source=openai))
Quotes check
Score:
7
Notes:
The article includes a direct quote from Tommy Lee, President and Co-Head of Capital Markets, U.S. & Canada, for CBRE. ([cbre.com](https://www.cbre.com/press-releases/investors-set-to-deploy-more-capital-in-2026-as-us-commercial-real-estate-market-stabilizes?utm_source=openai)) This quote is identical to the one in CBRE’s press release, raising concerns about originality. No other direct quotes are present, and the lack of independently sourced quotes limits the ability to verify the information.
Source reliability
Score:
6
Notes:
The article is published on Lodging Magazine’s website, which appears to be a niche publication focusing on the lodging industry. While it references CBRE’s official survey and press release, the article’s reliance on a single source and the lack of independent verification from other reputable news outlets raise concerns about the source’s reliability.
Plausibility check
Score:
8
Notes:
The article’s claims align with CBRE’s official survey findings, such as 95% of investors planning to buy more commercial real estate assets in 2026 and Dallas remaining the most attractive market for U.S. investors. ([cbre.com](https://www.cbre.com/insights/reports/2026-north-american-investor-intentions-survey?utm_source=openai)) However, the lack of independent verification from other reputable news outlets makes it difficult to fully assess the plausibility of the claims.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The article closely mirrors CBRE’s official press release, with identical quotes and a lack of independent verification from other reputable news outlets. This raises concerns about originality, source independence, and the potential for bias or incomplete reporting. While the content is timely and plausible, the heavy reliance on a single source and the absence of independent verification warrant a ‘FAIL’ verdict.

