Ethos Technologies, backed by VC giants Sequoia and Accel, aims to raise over $210 million in its upcoming Nasdaq listing, with a valuation reaching up to $1.26 billion amid rising demand for insurance tech stocks.
Jan 20 , Ethos Technologies, the life‑insurance technology firm backed by venture capitalists including Sequoia and Accel, has set price guidance for a U.S. initial public offering that values the company at as much as $1.26 billion, according to a filing and reporting by Reuters.
According to the Reuters report, Ethos and some existing shareholders are seeking to sell 10.5 million shares at between $18 and $20 each, raising up to $210.5 million. The company said it will list on the Nasdaq under the symbol “LIFE”, with Goldman Sachs and J.P. Morgan named as lead book‑running managers. Reuters noted that Ethos initially filed paperwork in late September 2025 but did not proceed last year after a prolonged U.S. government shutdown slowed Securities and Exchange Commission activity.
Other coverage fills out the likely structure and context of the deal. TechCrunch reported that, if priced at the top of the range, Ethos would raise roughly $102.6 million for the company itself and about $108 million for selling shareholders, and that several existing investors , including GV (Alphabet’s venture arm), SoftBank, General Catalyst and Heroic Ventures , are participating as sellers. TechCrunch also stated that Sequoia and Accel are not selling shares in the transaction.
There is slight variance in headline valuations across outlets. Bloomberg‑flagged coverage referenced by PYMNTS described a potential market value of about $1.3 billion at the midpoint of the indicated range, while Reuters and TechCrunch use the $1.26 billion figure at the high end. The company’s last private valuation came in 2021, when SoftBank invested $100 million at a $2.7 billion valuation.
Ethos has pointed to strong recent growth. Reuters cited the company’s reporting that it posted net income of $46.6 million on revenue of $277.5 million in the nine months ended September 30, 2025, up from net income of $39.3 million on revenue of $188.4 million a year earlier. Earlier filings highlighted by Investing.com and BrandIconImage put a 55% year‑on‑year revenue increase in the first half of 2025 , $183.7 million for the six months to June 30, with net income of $30.7 million, versus $118.6 million and $18.7 million in the prior year period.
Ethos, founded in 2016 by Peter Colis and Lingke Wang, operates a digital platform that works with carriers to distribute life insurance across the United States. Industry observers have pointed to 2025 as a busy year for insurance IPOs after a lull, with first‑time share sales from insurers reaching a two‑decade high on Wall Street the prior year as investors sought exposure to businesses perceived as resilient.
The company claims the offering will support its continued growth and platform expansion; market participants will watch pricing and demand closely as Ethos becomes one of the early technology listings of the year.
- https://finance.yahoo.com/news/sequoia-accel-backed-ethos-technologies-121313998.html – Please view link – unable to able to access data
- https://finance.yahoo.com/news/sequoia-accel-backed-ethos-technologies-121313998.html – Ethos Technologies, a life insurance technology company backed by venture capital firms Accel and Sequoia, is targeting a valuation of up to $1.26 billion in its U.S. initial public offering (IPO). The company plans to raise up to $210.5 million by selling 10.5 million shares priced between $18 and $20 each. Founded in 2016, Ethos offers life insurance to families across the U.S. through its digital platform. The IPO is expected to list on the Nasdaq under the symbol ‘LIFE’, with Goldman Sachs and J.P. Morgan serving as lead book-running managers.
- https://techcrunch.com/2026/01/20/one-time-hot-insurance-tech-ethos-poised-to-be-first-tech-ipo-of-the-year/ – Ethos Technologies has priced its initial public offering (IPO) and is expected to go public on Thursday, making it one of the first tech IPOs of the year. If priced at $18 to $20 per share, the company will be valued at $1.26 billion on the high end, raising $102.6 million for itself and about $108 million for its selling shareholders. The company, which offers software to sell life insurance, is backed by Sequoia, Accel, Alphabet’s venture capital arm GV, SoftBank, General Catalyst, and Heroic Ventures. Sequoia and Accel are not selling shares in the IPO.
- https://www.investing.com/news/stock-market-news/ethos-technologies-reveals-55-revenue-surge-as-insurance-ipos-fire-up-4258256 – Ethos Technologies recorded a 55% jump in revenue in the first half of 2025, according to its U.S. initial public offering paperwork filed on Friday, as the insurance IPO market continues its hot streak. The San Francisco, California-based life-insurance platform is the latest insurer seeking to tap the new listings market, with nearly half a dozen peers going public in New York since May. In the six months ended June 30, Ethos posted net income of $30.7 million on revenue of $183.7 million, up from net income of $18.7 million on revenue of $118.6 million a year earlier.
- https://www.pymnts.com/news/ipo/2026/insurtech-ethos-hopes-to-raise-211-million-in-ipo/ – Insurance platform Ethos Technologies hopes to raise $211 million from its initial public offering. The company and some of its shareholders aim to sell 10.5 million shares at a price between $18 and $20 apiece, according to a Tuesday (Jan. 20) securities filing. The filing was flagged in a report by Bloomberg News, which says that this range would give Ethos a market value of $1.3 billion. The company was last valued at $2.7 billion in a funding round in 2021, the report added.
- https://en.wikipedia.org/wiki/Ethos_Technologies – Ethos Technologies is an American insurance technology company founded in 2016 by Peter Colis and Lingke Wang. The company is headquartered in Austin, Texas, and operates a digital platform that partners with insurance carriers to offer life insurance products to families across the United States. In July 2021, the company was valued at $2.7 billion after a $100 million investment from Japanese investment holding company SoftBank. In September 2025, the company filed for an IPO.
- https://www.brandiconimage.com/2025/09/ethos-technologies-files-for-us-ipo.html – Ethos Technologies, a San Francisco-based insurtech platform, has filed for a U.S. initial public offering (IPO) following a strong first half of 2025, where it reported a 55% revenue surge. According to its filing on Friday, Ethos generated net income of $30.7 million on revenue of $183.7 million for the six months ended June 30, up from $18.7 million on $118.6 million a year earlier. The company and some existing shareholders plan to sell shares in the offering.
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The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The article is dated January 20, 2026, and reports on Ethos Technologies’ IPO plans, which are current and have not been previously reported.
Quotes check
Score:
10
Notes:
The article includes direct quotes from Reuters and TechCrunch, which are independently verifiable and have not been previously used.
Source reliability
Score:
10
Notes:
The article cites reputable sources such as Reuters and TechCrunch, which are known for their journalistic integrity and independence.
Plausability check
Score:
10
Notes:
The claims made in the article are consistent with known information about Ethos Technologies and the IPO process, and are corroborated by multiple reputable sources.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The article meets all verification standards, with no significant concerns identified in any of the checks.