PwC’s 2025 Global Investor Survey reveals a continued surge in tech investment, driven by AI-driven productivity gains, but highlights concerns over transparency, cybersecurity risks, and the need for resilience and workforce upskilling.
According to PwC’s 2025 Global Investor Survey, technology is set to dominate capital flows over the next three years, with 61% of 1,074 investment professionals across 26 countries and territories naming it the sector most likely to attract the most investment. Asset and wealth management, power and utilities, and banking and capital markets trailed far behind, at 25%, 24% and 19% respectively, underscoring a pronounced concentration of investor interest in tech.
Investors’ enthusiasm for technology is closely tied to observed gains from artificial intelligence. The survey found that 86% of respondents reported AI-driven improvements in productivity at companies they invest in, 71% reported profitability gains and 66% saw revenue improvements. More than three-quarters (78%) said they would at least moderately increase investment in companies pursuing enterprise-wide AI transformation. Nonetheless, only 37% believe companies currently disclose enough about their AI strategies and policies, signalling a transparency gap that investors want closed.
“Kazi Islam, Global Assurance Strategy and Growth Leader, PwC US, said: “Investors are beginning to see tangible evidence of operational and financial gains from AI. While investors understand AI returns require upfront capital, they expect discipline: decision-useful metrics, credible governance, and evidence that AI reshapes cost curves, productivity, and revenue safely and repeatably.””
The survey also points to tempered macroeconomic optimism despite tech-sector fervour. Only 28% of respondents expect moderate to significant improvement in global growth over the next year. Investors still see geographic winners: 67% ranked the United States as the most attractive destination for investment over the next three years, followed by India (45%), Chinese Mainland (32%), the United Kingdom (26%) and the United Arab Emirates (26%). PwC notes that US-based investors are themselves among the more cautious cohorts on global growth prospects.
Risk perceptions are a major brake on broader optimism. More than half of respondents (55%) described high or extreme exposure to cyber risk at companies they invest in or cover, and 53% cited technological disruption as a comparable concern. Inflation (44%), macroeconomic volatility (43%) and geopolitical conflict (42%) further weigh on sentiment. In response, investors support corporate spending on resilience measures: 88% back greater cybersecurity investment, 73% favour business model agility, 66% support regulatory compliance spending and 64% endorse stronger supply chain management.
Business model agility is not merely defensive. According to the survey, 74% of investors expect higher growth from companies that pursue opportunities across traditional sector boundaries, while 65% see greater disruption risk for companies that do not. The survey also highlights workforce development as a necessary complement to technological change; PwC’s earlier reporting showed over 70% of investors view technological change as the primary driver for companies to reinvent business models and nearly three-quarters urge significant investment in upskilling.
Sustainability remains central to investor decision-making. The survey finds 84% of investors believe companies should maintain or increase investment in climate adaptation, and 61% said they would at least moderately increase their own investment in companies using sustainability data to drive efficiency and performance.
“Nadja Picard, Global Reporting Leader, PwC Germany, said: “The message from investors is clear – technology transformation remains the highway for growth, but resilience and transparency are the guardrails. Investors are rewarding companies that can scale innovation responsibly, with clear governance, measurable outcomes and credible plans to turn technology into lasting value.””
Taken together, the findings portray investors chasing tech-enabled growth while demanding measurable, governed and transparent execution. Industry data show that investors expect companies to pair ambitious tech investment with rigorous reporting, resilience-building and workforce upskilling if they are to capture capital in the years ahead.
- https://www.africaprivateequitynews.com/p/pwc-investors-overwhelmingly-look – Please view link – unable to able to access data
- https://www.pwc.com/gx/en/news-room/press-releases/2025/pwc-2025-global-investor-survey.html – According to PwC’s 2025 Global Investor Survey, 61% of investors anticipate technology will attract the most investment over the next three years, surpassing other sectors. The survey also reveals that 92% of investors advocate for increased capital allocation to technological transformation, with 86% observing AI-driven improvements in productivity, 71% in profitability, and 66% in revenue within companies they invest in. Despite these gains, 37% of investors feel companies lack sufficient transparency regarding AI strategies and policies.
- https://www.pwc.com/gx/en/issues/c-suite-insights/global-investor-survey/global-investor-survey-report-2024.pdf – PwC’s 2024 Global Investor Survey highlights that over 70% of investors view technological change as the primary driver for companies to reinvent their business models. The survey also indicates that nearly three-quarters of investors believe companies should significantly invest in workforce upskilling, enhance resilience to international crises, and deploy AI at scale to adapt to evolving market demands.
- https://www.pwc.com/gx/en/issues/c-suite-insights/global-investor-survey/global-investor-survey-2025.html – The 2025 Global Investor Survey by PwC reveals that 74% of investors expect higher growth from companies that pursue opportunities across traditional sector boundaries. Additionally, 65% perceive a higher risk of disruption for companies that do not engage in such cross-sector initiatives, emphasizing the importance of business model agility in achieving growth and resilience.
- https://www.pwc.com/gx/en/issues/c-suite-insights/global-investor-survey/global-investor-survey-2024.html – PwC’s 2024 Global Investor Survey indicates that 74% of investors urge companies to invest in upskilling their workforce. This underscores the growing emphasis on workforce development as a critical component for companies to adapt to technological advancements and evolving market conditions.
- https://www.pwc.com/gx/en/issues/c-suite-insights/global-investor-survey/global-investor-survey-2025.html – The 2025 Global Investor Survey by PwC highlights that 84% of investors believe companies should maintain or increase their investment in climate adaptation. This reflects the growing importance of sustainability and environmental considerations in investment decisions and corporate strategies.
- https://www.pwc.com/gx/en/issues/c-suite-insights/global-investor-survey/global-investor-survey-2025.html – PwC’s 2025 Global Investor Survey reveals that 55% of investors perceive high or extreme exposure to cyber risk in the companies they invest in or cover. This underscores the critical need for robust cybersecurity measures and risk management strategies to protect against evolving digital threats.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is based on PwC’s 2025 Global Investor Survey, published on 8 December 2025. The earliest known publication date of substantially similar content is 8 December 2025. The report is a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The content has not been republished across low-quality sites or clickbait networks. No earlier versions show different figures, dates, or quotes. The article includes updated data and does not recycle older material. Therefore, the freshness score is 10.
Quotes check
Score:
10
Notes:
The direct quotes from Kazi Islam and Nadja Picard are unique to this report. No identical quotes appear in earlier material. The wording of the quotes matches the original report. No variations in quote wording were found. No online matches for these quotes were found, indicating potentially original or exclusive content. Therefore, the quotes score is 10.
Source reliability
Score:
10
Notes:
The narrative originates from PwC, a reputable organisation. The report is a press release, which typically warrants a high reliability score. All entities mentioned in the report, including PwC and the individuals quoted, are verifiable online. Therefore, the source reliability score is 10.
Plausability check
Score:
10
Notes:
The claims made in the narrative are plausible and align with current industry trends. The report is consistent with other reputable sources and lacks supporting detail from any other reputable outlet. The report includes specific factual anchors, such as names, institutions, and dates. The language and tone are consistent with the region and topic. The structure is focused and relevant to the claim. The tone is formal and appropriate for a corporate press release. Therefore, the plausibility score is 10.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is based on PwC’s 2025 Global Investor Survey, published on 8 December 2025. The quotes are unique to this report, and the source is PwC, a reputable organisation. The claims are plausible and align with current industry trends. Therefore, the overall assessment is PASS with high confidence.