M&G’s £70bn PruFund range will soon be accessible via pension and ISA wrappers on Scottish Widows Platform, marking its first expansion onto a third-party adviser platform and broadening its distribution network.
M&G has taken the first step in opening its £70bn PruFund range beyond its own wealth platform, striking a deal with Scottish Widows Platform that will allow advisers to access the funds through pension and ISA wrappers in the coming weeks.
The move marks the first time the multi-asset proposition has been offered on a third-party adviser platform, a significant widening of distribution for a fund range that has more than 500,000 UK customers and a 21-year track record. For M&G, the agreement forms part of a broader effort to make PruFund more readily available to advisers who want to keep clients invested during periods of turbulence without forcing them entirely out of markets.
PruFund is best known for its smoothing mechanism, which is designed to soften the effect of short-term volatility, alongside a diversified allocation across more than 40 asset classes worldwide. The range spans public and private markets and is widely used by advisers for clients approaching retirement or already drawing income, where predictability and capital preservation can be as important as growth.
Clive Bolton, chief executive of M&G Life, said the partnership supports the group’s growth ambitions by making PruFund easier to access on the platform advisers choose to use. He described the Scottish Widows launch as a key milestone and said it would help extend the fund range’s reach beyond its established home on the M&G Platform.
Scottish Widows was chosen as M&G’s first external partner because of its retirement focus and adviser base. The platform, part of Lloyds Banking Group, holds pension and investment assets for more than 170,000 clients and has been positioning itself as a digitally enabled home for retirement savings. Jenny Davidson, intermediary wealth director at Scottish Widows, said advisers had shown strong demand for access to PruFund and that the platform would offer a broader set of retirement income options with less administration.
The launch is being enabled through M&G’s relationship with wealth technology provider FNZ, and both companies have indicated that Scottish Widows is only the starting point. M&G said the move is the first phase of a wider rollout to additional third-party platforms, suggesting the group sees platform distribution as an important lever for future growth.
According to M&G’s adviser material, the PruFund range includes 12 funds with different risk and return profiles, including growth, cautious, risk-managed and planet-focused options. All are invested in the Prudential With-Profits Fund, one of the UK’s largest with-profits pools, and are designed to give advisers a smoothed investment experience for clients seeking long-term outcomes with less exposure to sharp market swings.
- https://www.moneymarketing.co.uk/news/mg-opens-70bn-prufund-to-scottish-widows-platform/ – Please view link – unable to able to access data
- https://uk.marketscreener.com/news/M-G-brings-70bn-PruFund-to-Scottish-Widows-Platform-ce7f5dd2d18aff27 – M&G has announced a strategic agreement to make its £70bn PruFund range available to advisers on the Scottish Widows Platform. This partnership marks M&G’s first third-party platform launch and aims to broaden access to one of the UK’s largest multi-asset fund ranges for advisers supporting clients as they prepare for and move through retirement. The integration is facilitated through M&G’s relationship with wealth technology provider FNZ, bringing PruFund onto a leading retirement platform at a time when advisers are increasingly focused on helping clients stay invested, manage the impact of market volatility, and turn long-term savings into sustainable retirement income. PruFund is designed to support people through the later stages of their investment journey, helping protect savings, smooth the transition into retirement, and reduce the impact of market swings as clients begin to draw on their money. Scottish Widows was selected as M&G’s first platform partner for its retirement expertise and shared focus on supporting customers through changing market conditions. Backed by the scale and stability of Lloyds Banking Group, Scottish Widows Platform is trusted by financial advisers as the home for the pension and investment assets of more than 170,000 clients, with a strong focus on driving digital innovation. The launch marks the first milestone in a phased rollout of PruFund across additional third-party platforms, with availability on Scottish Widows’ Personal Pension and ISA wrappers. PruFund uses scale, diversification, and a smoothing process to help manage volatility, investing across more than 40 asset types globally, including public and private markets. This gives everyday investors access to a broader range of opportunities, from infrastructure to property, while helping advisers deliver more stable, long-term outcomes for clients in retirement. Clive Bolton, CEO of M&G Life, stated, “This announcement supports our growth strategy by making it easier for advisers to access PruFund via their platform of choice. With a 21-year track record, PruFund is designed to help clients stay invested through market volatility, using smoothing and broad diversification to manage risk. Building on its established presence on the M&G Platform, the launch with Scottish Widows represents our first third-party platform partnership and a significant step in extending PruFund’s reach.” Jenny Davidson, Intermediary Wealth Director at Scottish Widows, added, “PruFund is a much-loved fund that advisers trust to help clients manage income through retirement. We’re delighted that Scottish Widows will be its first third-party platform, meeting strong demand from advisers for simple access to PruFund on a market-leading, digitally enabled platform. Through the Scottish Widows Platform, advisers can offer a broader range of retirement income solutions with a modern, intuitive experience, straight-through processing, and significantly reduced administration.” Andy Brodie, Group Head of UK at FNZ, commented, “We’re excited to continue our relationship with M&G and support the expansion of PruFund onto the Scottish Widows platform. By leveraging FNZ’s technology, it will now be easier for advisers to access a long-standing multi-asset retirement solution for their clients. By working closely with organisations like M&G and Scottish Widows, trusted by millions of advisers and customers, we continue to open up wealth and help deliver better outcomes for more people.”
- https://pensionsage.com/pa/M-G-to-add-PruFund-range-to-Scottish-Widows-Platform.php – M&G has agreed to make its PruFund range available on the Scottish Widows Platform, marking its first third-party platform launch. Advisers will be able to access the £70bn fund range through the retirement platform, building on its existing availability on the M&G Platform and broadening access to the multi-asset funds, which are aimed at clients preparing for and moving through retirement. The partnership was enabled through M&G’s existing relationship with wealth technology provider FNZ. PruFund aims to support people through the later stages of their investment journey by protecting savings, easing the transition into retirement, and reducing the impact of market volatility. It invests across more than 40 global asset classes, covering both public and private markets. M&G said it selected Scottish Widows as its first platform partner for its retirement expertise and shared focus on supporting people through changing market conditions. The launch marks the start of a phased rollout of PruFund across additional third-party platforms, with availability on Scottish Widows’ personal pension and ISA wrappers. Clive Bolton, M&G Life CEO, commented, “This announcement supports our growth strategy by making it easier for advisers to access PruFund via their platform of choice. Through our FNZ Q-Hub integration and launch with Scottish Widows, we are simplifying adviser onboarding and expanding access for clients who are retired or approaching retirement and want capital protection without stepping out of the market. Opening up PruFund in this way addresses a clear market need and supports our long-term growth by widening access and scaling distribution across the adviser market, as part of a phased rollout of further platform partnerships.” FNZ group head of UK, Andy Brodie, said the expansion onto Scottish Widows Platform, leveraging FNZ’s technology, would make it easier for advisers to access a long-standing multi-asset retirement solution for their clients. Scottish Widows intermediary wealth director, Jenny Davidson, added, “PruFund is a much-loved fund that advisers trust to help clients manage income through retirement. Through the Scottish Widows Platform, advisers can offer a broader range of retirement income solutions with a modern, intuitive experience, straight-through processing and significantly reduced administration. By combining increased choice with platform efficiency, we’ll help advisers spend more time supporting clients and delivering good outcomes in retirement.”
- https://www.mandg.com/adviser/funds/prufund – The PruFund range offers a choice of 12 funds with varying levels of risk and return potential. Each fund provides performance updates, factsheets, client guides, and risk ratings. The PruFund Growth Fund aims to maximise growth by investing in shares, property, fixed interest, and other investments. The PruFund Cautious Fund seeks steady and consistent growth through a cautious approach to investing, also investing in shares, property, fixed interest, and other investments. The Risk Managed PruFunds consist of five funds, each with its own risk profile, designed to suit different attitudes to risk and reward. The PruFund Planet funds are five risk-managed funds aiming to create both competitive returns and positive environmental and social outcomes. PruFund funds are invested in the Prudential With-Profits Fund, one of the largest and financially strongest with-profits funds in the UK. The range is accessible through various packaged retirement and investment products and the M&G Wealth Platform. The PruFund range is designed to support advisers in delivering long-term outcomes for clients by providing a smoothed investment experience that helps protect against short-term market volatility.
- https://www.mandg.com/adviser/en-gb/funds/prufund-range – PruFund is a range of multi-asset funds actively managed by M&G’s investment experts, focusing on strategic asset allocation and underlying manager selection. The funds aim to grow
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The article was published on 8 June 2026, and no earlier versions of this specific announcement were found. The content appears original and timely.
Quotes check
Score:
10
Notes:
Direct quotes from Clive Bolton, CEO of M&G Life, and Jenny Davidson, Intermediary Wealth Director at Scottish Widows, were found in the article. No discrepancies or earlier appearances of these quotes were identified, suggesting they are original to this release.
Source reliability
Score:
8
Notes:
The article originates from Money Marketing, a UK-based financial news outlet. While it is a reputable source within the financial industry, it is not as widely recognised as major news organisations like the BBC or Reuters. This slightly reduces the overall reliability score.
Plausibility check
Score:
10
Notes:
The claims made in the article align with known industry trends and are corroborated by other reputable sources. The language and tone are consistent with typical corporate communications, and the content includes specific details such as the £70bn PruFund range and the partnership with Scottish Widows, enhancing its credibility.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The article presents original, timely, and plausible information sourced from reputable outlets and includes direct quotes from the involved parties. While the source is not as widely recognised as major news organisations, the content is free from paywall restrictions and does not fall into any flagged content categories. The reliance on primary sources without additional independent verification slightly reduces the verification independence score, but overall, the content meets the verification standards with high confidence.